For this project, I was tasked to design a logo to represent the qualities and characteristics of a pair of products that will be sold together as a set. In regards to branding, this logo is the starting point for my packages, ads, and GIF.

Keywords: Selfish and Selfless

I chose Pride and Humility because of their nice contrast and meaning. I found a unison between the two with “I”, and accented that in Pride by making it a different color and inner stroke to highlight the selfishness of the word. Inversely, the ‘I” is the same color as Humility so none of them stand out, while the stroke within them highlights group selflessness. I chose a muted color for Pride in order for ’I’ to be the focus, and gold for Humility due to the holy context of the word.