Following the same simplicity as the brand itself, the ads focused on reading between the lines. I had each ad focus on the messages of Pride, Humility, or both, and to achieve that I wrote down my personal thoughts of self-doubt, and manipulated them through punctuation to make them uplifting to the reader. Ultimately, I resulted in three similar-looking ads, each having a very different positive meaning. 

AD 1
AD 2
AD 3